AI quality control
Brand voice
Deals
Partnerships
St. Paul, MN / taking work now
Senior consulting for the problems that need an operator, not a bigger team.
B1NARY H0RDE is Jake Schneider's consulting studio. Four lines of work: AI quality control, brand voice and tone systems, deal-making and partnerships, and live event, creator and partnership strategy. He does the work himself, in weeks, and hands your team something they can run without him.
what lands on this desk
Four problems that come in
If yours is one of these, the first call is worth thirty minutes. If it is not, you will hear that in the first reply.
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Your AI product answers customers, and nobody owns the quality bar.
The demo worked. Now the model is in front of users, the team can feel the output drifting, and there is no written standard anyone can score against. Tone, trust, and plain clarity are the product, and right now they are nobody's job.
AI quality control -
The brand's rules live in one person's head.
Every caption, every model response, every new hire's first draft goes back through the founder or the one senior marketer. Two writers produce two different companies. The voice needs to be written down tightly enough that it can be applied without a meeting.
Brand voice and tone systems -
A deal is on the table, and nobody in-house has structured one.
A sponsor, a platform, a creator, a partner. The other side has done this fifty times and you have done it once. What each side is trading, how the money is staged, and what the exit looks like have to be decided before anyone signs.
Deal-making and partnerships -
You are launching something in public, and the plan is a spreadsheet.
An event, a creator program, a product launch with partners attached. The audience, the partners, the budget, and the timeline are one system, and the numbers only work when they are planned that way. This needs someone who has run launches with real money and real crowds on the line.
Live event, creator and partnership strategy
proof
Three things that had to work in public
Real scale, real consequences, on the record. Each one is the same skill clients hire the studio for now: decide what the thing is, build the system, hand it over.
- 25 yrsin live music, talent buyer at nineteen
- 100+artists on the rosters he built and ran
- 4 of 4Rolling Stone 2013 venue panels voted on
Case 01
Electric Forest
Part of the founding team that built and launched the culturally iconic Electric Forest music festival. Booked roughly half the talent and helped design and curate the stages and themed areas.
Read the case
Case 02
Madison House
Led agency growth and operations across artist management and booking, with 100+ artists on the roster. Partner and Director of Agency Development.
Read the case
Case 03
Madmin
Helped build and license Madmin, an early cloud-based CRM for the music industry, at a time when the sector ran on spreadsheets and email attachments.
Read the caseHis desire for efficiency extends beyond his office walls and into festival crowds, tour buses, and even his own home.
Cherie Hu, Forbes, January 2017
If an earthquake develops near Colorado, pin it on the eruptive activities of Jake Schneider.
Larry LeBlanc, CelebrityAccess, February 2014
the offer
Four lines of work
Every engagement ends with something written down, tested, and handed to your team. You keep the source files.
AI quality control
A written quality bar for a customer-facing model, and the review process that keeps it from drifting after launch.
- Scoring rubrics a second reviewer can apply and get the same result
- Golden answers for the cases that matter most
- Agent workflow design, tool boundaries, failure handling
Brand voice and tone systems
The brand turned into rules a team can run: for the humans writing and for the model answering.
- A voice guide with banned patterns and real rewrites
- Tone rules that go straight into system prompts
- Operating docs: who decides, how work is reviewed
Deal-making and partnerships
Partnership, sponsorship, and creator deals structured to survive the second year, by someone who negotiated for 25 years with a date on the ticket.
- Deal structure options with the tradeoffs made plain
- Term sheets and templates you reuse on the next five deals
- Negotiation prep: their incentives, your walk-away
Live event, creator and partnership strategy
Launch, audience, and partner strategy for events, creator programs, and brands that need to show up in public, from someone who has run launches at real scale.
- Launch and programming strategy tied to the budget
- Sponsor and partner program design
- Creator business structure: drops, merch, direct-to-fan
three shapes
How the work is priced
Pick the smallest one that answers your question. Most clients start with the sprint. There is no retainer you cannot leave.
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Diagnostic sprinttwo weeks
A short, fixed-scope look at the real problem. Interviews with the people doing the work, a review of what exists, and a written assessment with a ranked list of moves. Useful on its own even if we never work together again.
Fixed feequoted after one call
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Build engagementfour to twelve weeks
The work itself. Rubrics and golden answers written and tested, a voice system built and documented, a deal structured and negotiated, or a season's strategy built with the budget. Scope is fixed at the start and changes in writing.
Fixed scopepriced per engagement
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Ongoing advisorymonthly
A standing senior second opinion. Two working sessions a month, review of anything you send between them, and direct access when a decision cannot wait. Written notes after each session. Leave any month.
Monthlyno minimum term
how an engagement runs
First call to handoff
Four steps. They are the same on every engagement, and the first one costs nothing.
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First call30 minutes, free
You describe the problem in your own words. Jake asks the questions that tell him whether the studio is the right answer. If it is not, you get that and a pointer to who is.
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Scopeone page, within a week
A written proposal: what gets done, what it costs, the dates, and what you own at the end. One page, not twelve. Nothing starts until you have said yes to it.
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Workweeks, not quarters
Jake does the work. One thread, one owner, a written update when something moves, and no status calls about status calls. Changes to scope happen in writing.
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Handoffyou keep everything
Source files, the reasoning written down, and a working session with the people who inherit it. If your team cannot change it after we stop, it was not finished.
fit
Who this is for, and who it is not
Read both lists before you book. It saves everyone a call.
This is for you if
- You run product, marketing, or AI quality at a company whose model output is now in front of customers.
- You own a festival, a venue, a tour, or a music business and need the programming, partners, and budget treated as one plan.
- You run a creator business with a deal on the table that nobody on your side has structured before.
- Your brand has outgrown its rules and you need the voice written down so the team, and the model, can apply it.
- You want the senior person doing the work, in weeks, and you want to own the result.
This is not for you if
- You need bodies. The studio is one senior operator, not a staffing firm or a bench of contractors.
- You want a deck instead of a decision. Every engagement ends in something your team runs, not something they present.
- You need a large team on site for months. Jake will say so on the first call and point you to people who do that.
- You want a logo. Brand work here is the voice, the rules, and the operating docs, not a visual identity project.
- You want an open-ended retainer with no defined end. Everything here is scoped, and the advisory can be left any month.
one call
Bring the messy version
Fill in the short form and Jake replies within two business days with times for a thirty minute call. A paragraph about the problem written badly on a phone beats a brief that took two weeks to approve.
Prefer email? jake@binaryhorde.com reaches him directly.
the desk is open